I found another great Kindle ebook that is FREE for a few days only – Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella.
I discovered it late last night and haven’t finished reading it, but what I have read is promising. Dan’s premise is to tear apart the snake-oil advice of social marketing:
- “Engage in the conversation…”
- “Be positive…”
- “Just be yourself…”
And to use data to show how to set up a repeatable process to get your ideas to spread.